Platforms Used in Mobile Value Added Services

Research Area: Volume 2 Issue 3, May. 2013 Year: 2013
Type of Publication: Article Keywords: Value Added Services, VAS, MVAS, SMS, IVR, WAP, GPRS, USSD, STK and CMS
  • Manisha Kaushik
Journal: IJEIR Volume: 2
Number: 3 Pages: 229-234
Month: May
The Mobile Value Added Services (MVAS) are one of the most important revenue drivers in wireless environments all over the world. However like any other operator services these MVAS need an underlying platform and infrastructure to deliver the offered features and functionalities. In a mobile telecom operator environment there are multiple platforms available to support a subscriber facing value added service. This paper captures the most popular value added services available in a mobile telecom operator network and describes the various platforms used to support them.

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