A Data Mining Based Approach for Introducing Products in SaaS (Software as a Service)
| Research Area: | Volume 1 Issue 2, March 2012 | Year: | 2012 |
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| Type of Publication: | Article | Keywords: | Cloud Computing, Clustering, Association Rule Learning, Data Mining, Market Basket Analysis |
| Authors: |
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| Journal: | IJEIR | Volume: | 1 |
| Number: | 2 | Pages: | 210-214 |
| Month: | March | ||
| ISSN: | 2277-5668 | ||
| Abstract: | Introducing new products in cloud based environment that may not be reached related customer. To find exact customers who have interest on new product is a crucial activity in the business. So here we proposed Data Mining Approach ‘Association Rule Learning’ to create different associations from various products’ clusters in that cloud. That may reduce the time or effort for advertising products to the customer side. In this paper we have used Market Basket Analysis also for improving business gain by applying the Data Mining concepts on Cloud Computing. |
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Full text:
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