According to the basic theory of the Kansei Engineering, combining with material design of furniture, the emotional appeal of consumers and designers for furniture of different materials was obtained, Kansei Engineering was applied in the material design of furniture to establish the relationship between the emotional factors expressed by the material of furniture and the furniture image of consumers for the material of furniture, reduce the perceptual cognitive bias between the designer and the consumer, and make suggestions on the material design of furniture for designers, so that the design of the product can meet the consumer's perceptual needs better.

Full text: IJEIR_1734_Final.pdf