This paper was intended to determine what factors affect online shoppers’ purchase intention in the e-business environment and to verify how organizations’ internal and external dynamics may underlie the success of e-commerce companies. Although the technology-acceptance model is widely accepted in research of e-commerce topics, the present study went beyond technology and targeted other factors that might have dramatic influence on online shoppers’ purchasing intention as well. The results showed positive correlations among the identified factors indicating a great influence of innovative performance in different areas of management strategies on e-purchase intention; they also demonstrated the great impact from the awareness of sustainability development in e-commerce companies. These results may provide some insight on how e-business companies can improve their performance and win in fierce competition.

Full text: IJEIR_2228_FINAL.pdf