Organizational assurance strategy involves adding some new but unrelated products and services to their existing ones, and assurance approaching them to their current customers. This strategy is concerned when a organization tries to increase its control by acquiring organizations that supply it with input or organizations that are customers for its output. It aims at excelling in the competition by offering products with the lowest cost. Therefore, the organizational assurance is production in massive amount with low prices, which is labeled as economy of scale. This paper proposes a relation of organizational assurance approach by futurism management and reviews the organizational assurance planning and performance measurement literature to develop a conceptual model and research propositions. In fact, active organizations influence whether or not those organizations engage in organizational assurance planning. In this field, the focus is on the special characteristics of futurism management such as education type and level. Data are drawn from a survey of the active organizations in active organizations that around few samples of futurism management engage in organizational assurance approach. The futurism management characteristics showing a significant association with a commitment to organizational assurance approach and also organizational assurance approach showed a positive association with that futurism management with a growth orientation. It is concluded that futurism management characteristics can be important in explaining and compilation the organizational assurance approach within the active organizations for implementation of organizational assurance planning.

Full text: IJEIR-412 Final N.pdf