A Study of the Relationships between Service Quality, Satisfaction, Loyalty and Intention to Switch to other Treatment Centers (ITS)
| Research Area: | Volume 3,Issue 4, July 2014 | Year: | 2014 |
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| Type of Publication: | Article | Keywords: | Service Quality, Satisfaction, Loyalty, Intention to Switch to other Treatment Centers |
| Authors: |
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| Journal: | IJEIR | Volume: | 3 |
| Number: | 4 | Pages: | 536-539 |
| Month: | July | ||
| Abstract: | The present paper aims at exploring the relationship between service quality dimensions with satisfaction and loyalty. A new aspect addressed by this study is the relationship between the patients’ loyalty and satisfaction with their intention to switch to other treatment centers which had been neglected by previous research. The results indicate that the relationship between service quality, satisfaction, loyalty and intention to switch to other treatment centers is significant. |
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Full text:
 IJEIR_1061_Final.pdf | |||
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