Suitability of Demand Chain Management in the Context of Indian Manufacturing Industries
| Research Area: | Volume 3,Issue 6, Nov. 2014 | Year: | 2014 |
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| Type of Publication: | Article | Keywords: | Demand Chain Management, DCM, Indian Manufacturing Industries |
| Authors: |
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| Journal: | IJEIR | Volume: | 3 |
| Number: | 6 | Pages: | 948-952 |
| Month: | November | ||
| ISSN: | 2277-5668 | ||
| Abstract: | Indian manufacturing industry has a large stake in the GDP of the country. It is in transition from attractive labour market to global manufacturing power and faces numerous challenges in its growth. In their quest for growth, they are evolving at a fast pace, and shifting from rigid and hierarchical organizational structures to more responsive and customer-centric business models. DCM is a new tool in the hands of management which is customer centric and leads to more responsive organizational structures. This work through literature review and expert opinion ventures in to suitability of DCM for Indian manufacturing industries. |
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Full text:
 IJEIR_1164_FINAL.pdf | |||
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